The makeup industry is constantly changing, simply because there are so many trends that require instant improvements and innovations. Keeping up with them is quite challenging, especially when we take into consideration that different parts of the world feature their own traditions and customer habits. Here are four latest trends that are ruling the makeup industry nowadays. You will learn about personal preferences of the customers all over the globe– in Asia, France, the UK, and Australia. Enjoy!
Asia: Natural Cosmetics on Fleek
Rising concerns around chemical pollution combined with an ancestral interest in traditional medicine have seen demand for natural cosmetics this year in Asia. Natural based ingredients such as snail slime, sea cucumber, and horse oil are making their way into the latest beauty formulations. New lines of day creams and cleansers introduce glacier water formulations and dead sea salt which are believed to enhance skin barrier function. Also, natural ingredients can be expressed in numerous colourful formulas, such as black charcoal based cleaning masks and green detoxifying cleansers based on Spirulina.
France: Selfie Craze
The French prestige beauty market has seen a growth, in particular, lipsticks and faces makeup, and social networks and the selfie craze are to be blamed for that. These two are key elements for perfect “photo ready” looks, and, therefore, are the main drivers for the growth of makeup sales in France. The two most popular lipstick shades are 444 Gabrielle (Rouge Coco Chanel) and 999 Rouge Area (Rouge Dior). Besides them, foundations, concealers, highlighters and illuminators are other highly-requested products for this purpose. The latest application techniques, such as contouring and strobing, largely contributed to creating a flawless complexion that is an absolute must when it comes to taking a selfie.
The UK: No More Fake Tan
The UK has long been a big market for self-tanning product, but it seems that nowadays Brits are choosing a more natural look. This trend was featured at London Fashion Week SS16, where models were presenting neutral, basic makeup accompanied with mascara-free eyes. One research shown that use of these products has been on the decline – it fell from 15% to 13% in 2015. However, those people who decided not to give up on this habit are opting for more expensive variants.
Australia: After-surgery Cosmetics
The line of cosmetic products that are formulated to help after the surgery is very popular in Australia nowadays. However, such products are great not only for cancer survivors and those recovering from surgery – but also for patients who underwent some dermatological treatments, such as laser surgery and chemical peels. Youngblood Cosmetics offers mineral base that friendly to animals, environment, and most importantly – your skin. There are no artificial dyes or harsh acids included. Instead, there are plenty of natural minerals to nourish and protect your skin and make it radiant. Such products are suitable even for sensitive skin that doesn’t like traditional formulations.
France: Eco-friendly Perfume Bottles
One French agency specialised in creating and producing perfumery lines decided on developing more eco-friendly containers that are much cheaper, too. They found out how costly packaging was it the process of perfume development, and this innovation was inspired by the food-processing industry. It is presented as a portable, customisable 30ml pack that is placed into a rigid, plastic, wooden or metal frame that can take several shapes. This kind of container is much lighter than the traditional one – 30 grams in comparison to 144 grams for conventional bottle. Also such a container is unbreakable, reloadable and very convenient, plus the fact that it reduces the carbon impact by 60%. Besides that, its designers claim that it preserves perfume properties in the same way as a glass bottle.
As you can see, there are so many makeup trends that are very popular in different parts of the world. However, one thing is sure – we can all agree that transitioning to natural and eco-friendly ingredients and packaging is taking place in the beauty industry nowadays. This is great news, simply because we are taking care of both the environment and our own well-being that way. That will certainly make a change.